PASSION PROJECT

LINEAR MFG is a t-shirt brand to keep creativity coming

THE PROJECT

If creativity is a muscle that needs to be exercised, but you find your day-to-day work doesn't cut it, what's a designer to do?

That's where LINEAR MFG comes in for me. Since art school, I knew I wanted to do something more with my talent than just design logos and ads, and that being a designer wasn't limited to paper or a screen. Geometric animals were a challenge for me; how do you take something complicated and curvy, and simplify it to just straight lines? As well as not look like every other geometric animal out there on people's tattoo Pinterest board?

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Hand drawing solved that for me. Using a pencil, eraser, and graph paper, I am able to turn nature's creations into 2D objects perfect for printing on a shirt. Add in some feminine details, like crystals and succulents, and this brand is 100% me.

HIGH LEVEL TIMELINE

LINEAR MFG was launched May 2018.

MAKE OF THE TEAM

I draw and vectorize the animals, then work with a local screenprinter to get them on shirts.

KEY GOAL

Exercise my creative muscle beyond what I do daily as a designer.

Like what you see?

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©2019 Kristin B. Powers