HOMEPAGE WIREFRAMES

Final iterations of SDO's forthcoming, updated homepage for desktop and mobile

THE PROJECT

A company's website should be considered a "living" marketing document: always being improved to provide the best experience for the end user.

After the Opera was saved in 2015, its website received a complete overhaul to reflect the new brand and new life of the company. Beginning in 2017, the Marketing department started looking into how the website could be revisited for a better mobile experience as well as a new look for the desktop site. In these wireframes, the homepage now includes video as well as permanent portals to direct customers to the donation page (as well as a donate button in the top header). Donations make up about 65% of the Opera's revenue, with ticket sales bringing in about 35%.

HIGH LEVEL TIMELINE

After a complete overhaul in 2015, I started researching what other companies of SDO's size were doing on their websites, focusing on the homepage and ticket flow. Backend development began earlier in 2019.

MAKE OF THE TEAM

I worked closely with SDO's freelance web developer as the designer. I also researched user experiences in the opera and performing arts industries, though there was no budget to conduct user interviews.

KEY GOAL

Refresh SDO's web appearance, focusing on delivering a mobile-responsive experience.

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©2019 Kristin B. Powers