San Diego Opera

Lo-fi Wireframes

A company's website should be considered a "living" marketing document: always being improved to provide the best experience for the end user.

After the Opera was saved in 2015, its website received a complete overhaul to reflect the new brand and new life of the company. Beginning in 2017, the Marketing department started looking into how the website could be revisited for a better mobile experience as well as a new look for the desktop site. In these wireframes, the homepage now includes video as well as permanent portals to direct customers to the donation page (as well as a donate button in the top header). Donations make up about 65% of the Opera's revenue, with ticket sales bringing in about 35%.